Advanced earthquake mitigation
techniques enjoy a greater level of acceptance in Japan than in the United States.
The higher level of social awareness is demonstrated by the presence of signs on new building projects which explain the structural system and advanced technologies utilized in the construction as well as the frequency of billboard and
televisions adds which describe the structural system used in a particular project. In addition, the type of system being used is often a selling feature of the building.
Osaka Subway Station - On the way to visit an isolated building in Osaka, the authors noticed a billboard in a subway station advertising a new "Menshin" (condominium). The billboard specifically mentioned seismic isolation as a major feature of the building.
Dai-ichi San-nomiya Building Job Board
Public Display - The job board for one of the buildings visited, described not only the energy dissipation devices used in the project, but showed sketches of the structural system configuration, and numerical information about its (20-30% response reduction).